We are introducing a selection of coffees for the first time, through a new project were we are working with a single farm. The farm is able to produce lot separation according to different parts of the farm and by varietal, with complete traceability. This is the first opportunity these coffees are being exposed to the market in this way. We have been working with Mohammed Lalo over the four or so months I travelled to and from, as well as around Ethiopia. The anticipation of the final results from our investment and the investment from our new partner has been mounting.
We both want to maintain transparency in what we do and communicate why we chose any one of the coffees we sell over the many others we cup through. So we have looked at the kind of profiles we work with from Ethiopia, we have associated these flavor profiles to colors that make sense to us and we have created a color wheel of Ethiopian coffee profiles.