Responding to market demand

Two years ago we had a conversation with our partners in the Santa Ana region of El Salvador, Andres and Jose Antonio Salaverria from Jasal, about changes we could see in the market. We realised that the volumes of washed El Salvador coffee we were buying didn’t allow for enough variation of profile, and that some countries are seeking more differentiation with a strong preference for fruity coffees. This is especially true in markets where customers are just starting to demand higher quality coffees.

So the Salaverria’s began building infrastructure at their mill, Las Cruces, to produce higher volumes of Honeys and Naturals. Historically they had a lot of patio space but limited beds. It is easier to process Honeys on raised beds, as the drying mucilage gets very sticky and difficult to manage on the patios. In the past two years Jasal have built enough raised beds to hold 375 bags worth of drying coffee cherry, and have plans to build more.

Joanne and Jamie getting involved in some of the hard work at Las Cruces Mill. We have benefited from a great relationship with the Salaverria family, were we have been able to share information about processing that we have learnt from other countries we work in, and in this way be innovative in the way the coffees are processed.

Lower than expected volumes

We were expecting good volumes of Naturals and Honeys from Jasal this year, and while we do have a broader range of these coffees, things didn’t entirely work out as planned.

Coffee works on a two year cycle of productivity, one year the yield is high, the next it is low. This was a low-yield year for El Salvador, and sadly poor weather has reduced these yields even further. The Jasal farms experienced unusual rainfall, and very windy conditions.

Unusual rainfall patterns

In this part of the world, the heavy rains required for coffee trees to flower usually fall between May and June, and then lighter rains during July and August produce the cherry. September to December, when the cherry are maturing through the last stages of development, are usually quite dry. This year there was a lot more rain between September and December, which caused the cherry to mature more rapidly, resulting in underdeveloped and lighter beans that have to be removed during processing.


Strong winds

Windy conditions are an ongoing battle on the Jasal farms. Large trees are planted in intricate formations to serve as windbreaks for the coffee trees. Unfortunately this year the winds were so strong, even these large trees couldn’t offer protection. The rapidly maturing cherries with lighter beans inside were easily blown off the trees, resulting in further losses.


Great tasting survivors

While volumes are down, the coffees are tasting great! We have already contracted a good range of Naturals, Washed and Honeys which will ship this week, and I will be going back next month.

El Salvador offer-list, European warehouses