cupping
Why do we cup coffee?
Cupping is a tasting exercise. It is a way to evaluate and compare the characteristics of different coffees, and assess their potential. Throughout the entire coffee process, cupping plays an important role in maintaining the product’s quality. Farmers, suppliers, importers, buyers, and roasters cup at several stages – but not always with the exact same mindset. At Nordic Approach, cupping is our primary tool. We cup in origin to start to identify new projects, microregions, Read more…